Client
WWU Marketing Program
Project Date
February 2024
Skills Used
Collaboration, Public Speaking, Data Visualization, Programmatic Advertising, MRI Simmons, and way more!
Project Goal
We were given a case file on 1800Flowers and told to prepare a marketing plan to increase purchase frequency and revenue in the period leading up to Valentine’s Day.
Project Summary
We aimed to target men 25-44 and women 45-54. To do this, we did two campaigns. We called our first campaign the "Don't be that Guy campaign" focused on increasing urgency for men to start thinking about Valentine's Day gifts earlier. Our second campaign was "Why did it ever stop?" where we targeted primarily women in the hopes of getting them to purchase Valentine's Day presents for loved ones. We also added some website recommendations that will decrease the friction for consumers to purchase on their site and gave them an idea to do reference pricing to make their existing products seem like a better deal.
.png)
