Client
JustCasper
Project Date
November 2023 - December 2023
Skills Used
Design, Wire-Framing, Branding, Targeting, Positioning, Content Marketing, Canva
Project Goal
I produced this document to help to maintain consistency in targeting and use of brand elements in developing my personal brand
Project Summary
I began by formulating a plan outlining essential tasks and setting a timeline to accomplish my objective. I successfully concluded this project within four weeks through consistent effort and adherence to my plan. In my creative brief, I clearly defined my brand purpose, values, and objectives, leveraging the marketing mix. I then identified brand elements and applied them to create a logo and tagline, initiating the production of diverse content examples. I strategically incorporated my brand across my resume, LinkedIn profile, website, and business card.
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